DYNASTY DESIGN STRATEGIES
By now, you should know that your web page is like a first date. This is when you meet the customer for the first time, so you better look good and they’d better have fun. Otherwise, they won’tsay yes to that second date with you! In other words, great web design creates a winning impression that will put you ahead of the pack and make it much more likely that you’ll have a relationship with that customer for life.
There are lots of views on the topic, but this is our take on it.
People don’t want to feel like using your website is effort in any way. Whether it’s finding your website, navigating your website, or using your website – every part of the journey must be intuitive and self-explanatory. This is how you reduce the cognitive load on your customer, ensuring that they have no reason to drop off your site.
People don’t read thoroughly – they scan. That is, they let their eyes float across the page and latch onto word sand images based on whether they’re bold or beautiful enough to draw the eye. A website contains both static and dynamic content, and the human eye is non-linear, which means that people can recognize patterns, edges, and motions. Web designers can carefully situate visual cues to purposefully direct the user’s eyes to the elements that will call on them to act – whether it’s navigating to the e-commerce page, filling in a form, or making a call – the web designer’s job is to create a website that gets the user to perform a specific act.
Creating a good balance between text and imagery immediately gives the user confidence in your brand. Engaging, high-quality images grab attention instantly and give your customers an immediate impression of what the site is about. The images and text also feed off each other to create a coherent, compelling story.
With more and more people making use of smartphones, you’d better have a website that looks good and works well on phones as well. You can use either a responsive layout or a dedicated mobile site, but at the end of the day, your site needs to be accessible on any platform.
Go ahead! Transform your business with killer web design that keeps customers wanting more.
Contact us today forour web design services and we’ll upgrade your site – just like that!